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  • Sony

    by Published on 24th October 2010 10:39 AM
    Categories:
    1. News
    2. Product Launch
    3. Sony
    4. Nissin
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    This is the latest Ring flash model features the outstanding functions and high level performance. It provides an extraordinary guide number of 16 (ISO100) with a user friendly design of auto color display and My TTL custom setting.

    In addition, it has Wireless and High Speed Synchronization function to achieve high quality performance.

    The Power Pack port extends the usability of connection to different lighting and power systems.

    Nissin MF18 Ring flash gives a high standard of professional macro shooting.
    ...
    by Published on 24th August 2010 10:04 PM
    Categories:
    1. Previews
    2. Sony
    Article Preview



    Sony Electronics Asia Pacific today announced two new Sony Alpha cameras, the Alpha 55 (SLT-A55V) and Alpha 33 (SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology which achieves the highest-level performance for both still image and movie recording.

    Revolutionary Translucent Mirror Technology
    The Alpha 55 and Alpha 33 are the world’s first interchangeable lens digital cameras to incorporate Translucent Mirror Technology, which enables new features that were previously difficult to achieve with traditional DSLR cameras. By replacing the mirror box used in conventional DSLR cameras with an original mirror box containing a fixed translucent mirror, both cameras offer full-time, TTL phase-detection autofocusing during live view and movie shooting, as well as high speed continuous shooting with continuous autofocus (AF) – features previously available only on professional-grade cameras. By integrating a fixed translucent mirror, this also results in a more compact body design that is approximately 23% smaller than that of the 550 for maximum portability.

    ...
    by Published on 24th August 2010 06:42 PM
    Categories:
    1. Sony
    Article Preview


    Sony Electronics Asia Pacific presents its latest additions to the alpha range, the alpha 560 and alpha 580. Consumers with an eye for detail can now enjoy high resolution images as well as Full HD video recording all in one gadget with the 14.2-megapixel 560 and 16.2-megapixel 580. Both cameras incorporate new ISO12800 noise reduction technology, high-speed continuous shooting at up to 7 fps, and an improved autofocus (AF) system to ensure that even the most fleeting photo opportunities are captured.

    “By manufacturing all key elements of the camera – image sensors, lenses and processing technologies - Sony's has been able to achieve the highest standard of image and video quality,” says Mr. Yosuke Aoki, General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific. “With the latest Exmor™ APS HD CMOS sensor and a wide range of imaging features and technologies, the new range helps photographers capture beautiful photos and videos effortlessly in vivid, true-to-life detail.”
    ...
    by Published on 29th July 2010 04:13 PM
    Categories:
    1. News
    2. Product Launch
    3. Sony
    Article Preview

    Sony Widens Imaging Possibilities With Three New A-Mount Lenses
    From large apertures to smooth auto-focusing, the latest α lenses bring new imaging experiences to entry-level and professional photographers


    Sony Electronics Asia Pacific debuts three new α A-mount lenses today, the SAL24F20Z, SAL85F28 and SAL35F18, expanding the imaging possibilities and extensive range of lenses available for α DSLR and NEX users.

    “As a leader in digital imaging technology, Sony constantly drives innovation to offer our consumers a wide variety of camera and lens choices at every step of their photography journey,” says Mr. Yosuke Aoki, General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific.“With the new A-mount lenses, photo enthusiasts can look to upgrade their photography skills with full-frame lens, large and wide apertures, and an extended selection of imaging effects at reasonable prices.”
    ...
    by Published on 22nd July 2010 12:03 PM
    Categories:
    1. News
    2. Product Launch
    3. Sony
    Article Preview

    Capture Professional Photos Easily With Sony’s Latest Range of Entry-level DSLR Cameras

    The new A390 and A290 feature a comfortable ergonomic grip for increased usability combined with outstanding image quality


    Sony Singapore debuts two new Alpha cameras today, the A390 and A290, the latest additions to Sony’s range of entry-level α DSLR cameras. The new α SLR cameras sport impressive 14.2-megapixel CCD image sensor and make capturing professional grade photos effortless.
    ...
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