Sony Electronics Asia Pacific today announced two new Sony Alpha cameras, the Alpha 55 (SLT-A55V) and Alpha 33 (SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology which achieves the highest-level performance for both still image and movie recording.

Revolutionary Translucent Mirror Technology
The Alpha 55 and Alpha 33 are the world’s first interchangeable lens digital cameras to incorporate Translucent Mirror Technology, which enables new features that were previously difficult to achieve with traditional DSLR cameras. By replacing the mirror box used in conventional DSLR cameras with an original mirror box containing a fixed translucent mirror, both cameras offer full-time, TTL phase-detection autofocusing during live view and movie shooting, as well as high speed continuous shooting with continuous autofocus (AF) – features previously available only on professional-grade cameras. By integrating a fixed translucent mirror, this also results in a more compact body design that is approximately 23% smaller than that of the 550 for maximum portability.

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The Phottix Strato: it can trigger hot shoe flash, studio strobes, act as both a wired and wireless remote trigger. Following the successful launch of the Phottix Tetra, Phottix Aster and ...

Here's some news on the Strato; looks great with TTL!

The final version of the Phottix Strato 4-in-1 Trigger. It fires flashes and studio strobes and works as a remote shutter release. What more can you ask for?

The Strato debuted at PMA 2010 – since then it’s gone through a redesign and thorough testing. We’re photographers too – we don’t want to sell products that don’t perform.

In brief – the Phottix Strato is a 4-channel, 2.4 GHz system for triggering flashes and cameras. It triggers at ranges past 100 meters and can sync at speeds up to 1/250 sec. What sets the Strato apart?

TTL, baby.
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The iPhone 4 is coming in July 2010! Boasting a 5-megapixel camera with LED flash and 720p HD video recording capabilities, the new iPhone 4 is decked in a new sleek stainless steel body with a newer and bigger battery (up to 40% more juice) as well as a smaller and more powerful A4 processor.

The revolution of online apps began with the launch of the original iPhone in 2007 and the avalanche of apps has been continuing. With over 1 million iPhones in Singapore so far, the entire community is eagerly awaiting the next incarnation.

A Facebook group has already been started in Singapore called WE WILL BUY iPhone 4 AND QUEUE THIS JULY IN SINGAPORE.

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Featuring 14.2megapixels and a 3.0 inch LCD, Sony''s NEX3 has finally joined the market for the small/mirrorless, compact/DSLR hybrid.

The recent movement of the Olympus PEN series with the EP1, EP2 and the latest SGD1000 range EPL1 has literally caught fire with shutterbugs achieving record sales.

Sony's heritage in the digital imaging world will be put to the test in their first foray into this new class of cameras made famous by the micro four thirds (m4/3) movement. The NEX3 weighs in at 500g and its kit lens sports a maximum aperture of f/3.5 at 18-55mm.
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