Olympus Imaging Singapore (General Manager: Jimmy Loh) is pleased to announce the FE-5050, a compact digital camera featuring 5X optical zoom lens from ultra-wide-angle 26mm in a slim, high quality metal body, offered in stylish colors. This model is scheduled to go on sale in Singapore in late August 2010.

Main Features
1. High-quality 14-megapixel CCD and 5X zoom lens from ultra-wide-angle of 26mm
2. Slim and high quality metal body
3. Six Magic Filters
The "Fashionable & Elegant" FE series digital cameras incorporate an impressive array of advanced functions in a slim, stylish body. User-friendly functions include easy-to-understand descriptions of camera modes and other functions on the LCD monitor and an iAUTO function that automatically optimizes the camera settings by analyzing the scene.
The new FE-5050 is equipped with TruePicⅢ image processing engine, which is originally developed for interchangeable lens digital camera, delivering color fidelity and wide dynamic range. Shooting functions evolved with an expanded range of 6 Magic Filters including 2 new filters. These functions make usual scenes a quick change into exciting images and movies filled with fun and pleasurable surprise.
Magic Filters
The FE-5050 features an expanded range of 6 Magic Filters, Pop, Pin Hole, Fisheye and Sketch inherited from the previous model, and newly added Punk and Soft Focus.
Pop - Enhances colors, making them more vivid and bright to create high-impact images.
Pin Hole - Creates images with a retro feel, reducing brightness at the periphery.
Fisheye - Gives photos a mysterious feel with the effect of shooting with a fisheye lens.
Sketch - Transforms your photos into an intriguing line drawing.
Soft Focus - Creates a surreal, dreamy, romantic atmosphere such as a wedding scene.
Punk- Makes photos like a block print in pink and black.
Specifications
Effective pixels 14 megapixels*1
Optical zoom 5X
Wide-angle shooting 26mm (35mm camera equivalent)
Image stabilization High-sensitivity shooting*
LCD size 2.7-inch, 230,000 dots
LCD type TFT colour
Movie recording VGA (Motion JPEG)
* The image stabilization effect varies depending on shooting conditions.
Other Features
Scene Modes for one-touch shooting adjustment in difficult environments as well as in standard conditions
Face Detection AF with which the camera detects and focuses on human faces automatically
iAUTO function that analyzes the current composition and optimizes camera settings automatically
USB battery charging enables the camera battery to be recharged from a PC
AF Tracking to keep a moving subject in focus by tracking it automatically
Perfect Fix: Backlight exposure compensation and Redeye fix
Compatible media: SD memory card / SDHC memory card
Available colours: Black, Silver, Gold and Pink