EISA named the μ TOUGH-8010

Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce that the Olympus’ new range of compact digital cameras and accessories continues to attract headlines – and prestigious awards. The latest accolades for the groundbreaking line-up come from the European Imaging and Sound Association (EISA).

EISA named the μ TOUGH-8010 “European All-Weather Compact Camera 2010-2011”, while Olympus’ M.ZUIKO DIGITAL ED 9-18mm 1:4-5.6 took home the title “European Micro System Lens 2010-2011”. The M.ZUIKO DIGITAL lens is part of the Micro Four Thirds lens system designed for Olympus’ prize-winning PEN cameras. The PEN system’s E-PL1 won TIPA and red dot product design awards earlier this year.

Olympus μ TOUGH-8010:
“European All-Weather Compact Camera 2010-2011”

The name says it all. With its extraordinary durability and first-rate picture quality, the μ TOUGH-8010 is the ideal compact camera for anyone with an active, outdoors lifestyle. It’s perfect for people who want to capture photos and HD movies in extreme conditions – or who simply tend to drop their camera once in a while. As the EISA jury pointed out, “The very robust μ TOUGH-8010 is not only waterproof, but also drop-proof and frost-proof. It is an excellent camera for extreme conditions. The camera suits sports people as well as families with small children and people with active lifestyles.” Of course, the jury recognised that the μ TOUGH-8010 offers much more than durability. EISA also picked out the image stabilisation system that delivers sharp results in low light, the camera’s 14 Megapixel resolution and the impressive 5x optical zoom. Nacho Abia, Managing Director of Olympus’ Consumer Product Division, was delighted with the latest accolades. “We’re very proud of these awards. The experts at EISA have confirmed that we have a successful product strategy in place, for the short and long term,” he said.

European Micro System Lens 2010-2011

Olympus M.ZUIKO DIGITAL ED 9-18mm 1:4-5.6:
“European Micro System Lens 2010-2011”

With its compact size and super wide-angle capability, the M.ZUIKO DIGITAL ED 9-18mm 1:4-5.6 lens is an outstanding add-on for Micro Four Thirds system camera owners who are keen on landscape and architecture photography. “It offers a 100° angle of view that delivers the coverage you would expect from an 18-36mm lens on a full-frame system,” noted the EISA jury. “Being surprisingly lightweight and compact, it proves the exception to the rule that super-wide angle zooms have to be big and heavy.” The modest dimensions of the lens match the PEN system concept that combines SLR image quality with the pocket size, simplicity and multimedia features of a compact digital camera, including High Definition movie capture. “It has an extremely fast and almost silent focusing system, which makes it an ideal lens for video recording as well,” said the jury.

About European Imaging and Sound Association (EISA)
The EISA awards are chosen annually by panels representing more than 50 prominent photo, video, audio, home theatre and mobile electronics magazines from up to 20 European countries. EISA recognises the features most likely to be appreciated by an enthusiast public seeking high quality and creative facilities.