Canon makes first-class photography more accessible with high-end features such as Full HD movie recording and creative filters now available across new range of IXUS and PowerShot models
Singapore, 04 March 2011 – Canon Singapore today announces the launch of eight new compact digital cameras in its stylish IXUS and popular PowerShot series. Leading the way in the new IXUS range is the IXUS 310 HS, the IXUS 220 HS and the IXUS 115 HS. For the PowerShot series, the PowerShot SX 230 HS is the latest addition to the popular SX series. The new models also include the PowerShot A3300 IS, A3200IS, A2200 and A1200
The two key models – IXUS 310 HS and PowerShot SX 230 HS were developed with the utmost focus on performance and quality, boasting of features such as Canon’s High-Sensitivity (HS) System, full high-definition (HD) video recording. For the first time ever, the PowerShot SX 230 HS will also include GPS functionalities. The entry level compact cameras champion artistic photography with fun and useful features while providing the excellent image quality that the Canon brand is synonymous with.
“Canon’s rich heritage of outstanding image quality and success is a result of continued innovation as well as our innate understanding of consumer demands. We know that different consumer segments have diverse needs, and our latest range of excellent cameras is testament to our commitment to making the best imaging technology accessible to everyone, from the novice photographer to the veteran shutterbug,” said Andrew Koh, Senior Director and General Manager of the Consumer Imaging & Information Products Division of Canon Singapore. “With advanced features like GPS capabilities, HD video recording, new movie digest features and our high-performance HS System, these new cameras will certainly elevate the photography experience that each consumer can enjoy.”
The IXUS range: A perfect combination of style & substance
The latest addition to Canon’s IXUS range is the IXUS 310 HS, IXUS 220 HS and IXUS 115 HS. The IXUS is the embodiment of Canon’s focus on merging superior high-performance technology with an eye-catching and sleek form factor. All three new models come with the latest Canon HS System which allows sharp and stunning photos to be taken under challenging low light conditions. They also feature a 12.1 High-Sensitivity CMOS sensor and wide angle lenses (24mm for both the IXUS 310 HS and 220 HS and 28mm for the IXUS 115 HS), allowing the capture of sharper and brighter images.
Leading the pack is the IXUS 310 HS, the successor to the popular IXUS 300 HS, with its F2.0 wide aperture which enables faster shutter speed to prevent camera shake, while blurring the background to make the subject stand out. Additional modes such as Aperture Prority (Av) and Shutter Priority (Tv) have been added to the IXUS 310 HS. These modes provide the user with greater control over their shots. Consumers will also be impressed with the stylish design of the IXUS 220 HS, which is the world’s slimmest compact camera with 5x zoom.
Zooming in on excellence: The PowerShot SX 230 HS
Known for their long zoom capabilities, the compact PowerShot SX series now includes the new PowerShot SX230 HS. The PowerShot SX 230 HS boasts a telephoto lens of 14x optical zoom, thus providing users a focal range of 28mm to 392mm, making them ideal for either close-ups or wide shots. For the first time ever in a Canon camera, the PowerShot SX230 HS comes with a built-in Global Positioning System (GPS) feature with geo-tagging that allows users to easily tag and identify photographs from anywhere in the world. For the first time in the PowerShot SX series, the SX230HS features the Canon HS System, allowing for sharp and stunning photos to be taken under challenging light conditions.
The latest ranges of IXUS and PowerShot SX models take photography to the next level with more features than ever before.
New Movie Digest feature
With the growing interest in high-definition (HD) movie recording, users can create their own movies easily. The new IXUS and PowerShot SX models are capable of recording full high-definition (HD) movies at 1920 x 1080 resolutions with Stereo Sound.
A new Movie Digest feature offers a one-click still and movie capture where a four-second movie footage will be captured before the still capture, providing users the opportunity to relive the full story in motion behind every still photo. In addition, the Movie Digest feature automatically compiles the day’s events into one folder so users can easily share highlights on YouTube and Facebook.
In addition, users can express their creativity with the choice of shooting ‘miniature’ and ‘super slow-motion’ movies.
Creative Filters
Offering users a convenient way to access cool scene modes, the new IXUS and PowerShot SX-series cameras possess Canon's Creative Filter option. Two new shooting scenes, Toy Camera and Monochrome, now join Super Vivid, Fish-eye, Poster Effect and Miniature Effect to make up the set of Creative Filters offered. The ‘Toy Camera Effect’ adds a grainy, blurred look to soften photos, illustrating an old-school, 1960s appearance, while ‘Monochrome’ mode attaches black-and-white, blue or sepia tones to images, displaying a more classic, antiqued appearance.
Beautiful images made simple
Whether at a concert or taking a bike ride with the family, the new IXUS and PowerShot SX-series cameras now have 32 predefined shooting situations in their advanced Smart AUTO feature with the new addition of Subject Detection – which allows the camera to detect between living and non-living objects.
Inspire your creativity with the new Canon PowerShot A-series
Turning our attention to the latest additions of the five new A-series, the PowerShot A3300 IS, A3200 IS, A2200 and A1200 are packed with new creative and improved intuitive features. Equipped with a new 28mm wide-angle lens, 5x optical zoom (PowerShot A3300 IS and A3200 IS only) and HD movie recording, the new A-series range of PowerShot cameras is the perfect camera for those looking for value-for-money purchases. In addition, for the first time ever in the A-series, the cameras feature the advanced DIGIC 4 image processor.
Shoot HD movies with a compact camera
For the first time ever with the the PowerShot A-series, the new models offer high-definition (HD) movies with the HD Movie recording mode. Users can now effortlessly shoot sharp, high quality HD 1280 x 720 videos with clear audio tracts.
The “miniature effect in movie” feature provides for shooting at a slower frame rate for dramatic and compelling time-lapse style videos (which appear like miniatures).
A wide variety of features and functions
Live View Control is another useful feature in these new models, providing beginners with user-friendly terms for altering brightness, vividness and colour tone within the camera, making it easy to alter the look and feel of an image.
Ensuring a low-disturbance when capturing photos of a sleeping baby or a wedding ceremony, the PowerShot A3300 IS, A3200 IS, A2200 and A1200 models come equipped with a new Discreet Mode. With the press of a button, the camera's auto-focus assist beam, sound and flash are turned off, making it easier to capture a photo without unnecessary sound or distractions.
The new PowerShot A3300 IS and A3200 IS boast of the Dynamic Image Stabilizer (IS), previously only available in Canon’s high-end PowerShot cameras. The Dynamic IS records steady video footage even when recording on the move.
As for the other PowerShot A-series models, another technology that compensates for potential camera shakes is the Blur Reduction feature, helping to reduce image distortion and to ensure crisp photos (available in the PowerShot A2200, A1200).
Similar to the latest IXUS and PowerShot SX series, the new A-series cameras are equipped with advanced Smart AUTO including Subject Detection, Creative Filters including Toy Camera and Monochrome mode, providing an increase in overall convenience and efficiency.
Zooming in on excellence: The PowerShot SX 230 HS is the best and nice looking.it features are also good.The Canon SX230HS stores images and movies on Secure Digital, SDHC, or SDXC cards. Connectivity options include mini-HDMI high definition or NTSC / PAL standard definition composite video and USB 2.0 High Speed data.
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