Singapore, June 2nd - Olympus announces the launch of the premium OM-D E-M10 Limited Edition Kit. This limited production version of the Olympus' award-winning camera comes in three special colour versions with a choice of orange, green or black body coverings. Each kit set includes a handcrafted luxury-leather camera strap and lens cap that are colour-coordinated to the body-covering colour of the camera. The lens included is the ultra-compact M. Zuiko Digital ED 14-42mm f3.5-5.6 EZ wide-angle standard zoom lens.
The Olympus OM-D E-M10 has been a benchmark amongst Compact System Cameras (CSC) since its launch in Feburary 2014, winning prestigious awards from signification industry press for its combination of high-performance, premium style and superb compactness.
Aimed at photographers who want their camera equipment to reflect their own stylish flair, the OMD E-M10 Limited Edition kit combines the TIPA award winning M.Zuiko Digital ED 14-42mm f3.5-5.6 EZ and the OM-D E-M10 camera body with a synthetic leather body covering. The box set contains a super luxurious genuine leather strap and lens cap that are colour coordinated with the body covering to form a fashionable and elegant camera kit. The new OM-D E-M10 Limited Edition Kit is offered in a choice of orange, green or black body covering colours.
(1) Limited edition luxury genuine-leather camera strap
This luxurious camera strap is completely handcrafted with tooling created by a master craftsman. Carefully selected premium leather with a rich, supple feel typical of high-end fashion goods is used in the making of each strap. The best materials and the highest attention to detail has gone into the making of each strap with luxury grain finishes, meticulous stitching quality, and premium metal buckles. The reverse side is non-slip. Each strap is tanned to colour-coordinate with the body-covering in orange, green or black.
2) Limited edition OM-D lens cap
With an OM-D logo on its metallic front (not found on any other Olympus lens cap), this limited edition lens accessory is colour-coordinated to the body covering.
The OM-D E-M10 Limited Editon will be available in orange, green or black, and is estimated to be available end of June 2014.
1. Premium ultra-slim stylish body
2. Excellent image quality due to traditional optical and advanced image processing technology
3. Large, bright Electronic Viewfinder (EVF) offers quick response time and clear visibility.
4. 3-axis VCM image stabilisation mechanism brings out the very best in every lens.
5. 81-point FAST AF in-body image stabilisation mechanism brings ou the very best in every lens.
6. Built-in Wi-Fi for easy sharing and various remote functions.
7. Built-in high performance flash for 1/250 sec.
In addition to the launch, Olympus Imaging Singapore is holding a facebook contest called “Colour Your Personality” from now till 31 July. Fans stand a chance to win a Olympus OM-D E-M10 camera kit worth $1248. All they have to do is submit a photo of a style board in a colour that best shouts out their personality to enter. You can view the contest right here via this link - http://woobox.com/u29vuu .
Ultra-slim stylish body for easy grip
Travelling around is made easy with the OLYMPUS OM-D E-M10. Decked out with the the World’s slimmest standard zoom lens1, M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ, the OLYMPUS OM-D E-M10’s thickness is a mere 64mm. Despite the ultra-slim body, OLYMPUS OM-D E-M10 features two dials for excellent controls, giving it exceptional operability. In addition to the solid feel of two metal dials, the grip is designed to fit perfectly in your hands, and the large electronic viewfinder (EVF) located on the optical axis makes this camera easy to hold and look through. The intuitive operability and built-in flash of the OLYMPUS OM-D E-M10 complements its compact size effortlessly ensuring no fumbling when using the camera.
Share photos while on-the-go
The OLYMPUS OM-D E-M10 features built-in Wi-Fi capabilities which allow sharing of photos with friends and travel companions either with a touch or remotely-controlled directly from a smartphone, allowing everyone to browse through the photos together. Its remote control feature also allows the photographer to select from P, A, S, M and iAUTO shooting styles, adjust the camera settings and shoot in Live Bulb/ Live Time modes wirelessly. Be it photography enthusiasts or serious photography users alike, the versatility and stylishness of the limited edition OLYMPUS OM-D E-M10 is a perfect fit for those looking to take their photo-taking passion to the next level.
Get creative with photos
For shutterbugs who love that additional touch to their photos, the OLYMPUS OM-D E-M10 offers a wide range of Art Filters to create over 470 variations of creative effects or get artistic and create a Photo Story with frames and effects, a feature unique to OLYMPUS.
Superior image quality
Explore the cityscape or go off the beaten track. The OLYMPUS OM-D E-M10’s large, bright Electronic Viewfinder (EVF), 3-axis VCM image stabilisation mechanism with an 81-point FAST AF in-body image
stabilisation mechanism eliminates the need for a tripod, yet still captures brilliantly sharp images anywhere. With optical technology cultivated over Olympus’ long and rich history, the 16 megapixel Live MOS sensor brings out the best in ZUIKO depictive power, rich tonal reproductions as well as high-sensitivity performance. Fused with the TruePic VII image processor inherited from the flagship model OLYMPUS OM-D E-M1, the OLYMPUS OM-D E-M10 boasts of unparalleled performance in its class.
Availability of the OLYMPUS OM-D E-M10 Limited Edition
The combination of such intricate design details and craftsmanship of the limited edition kit elevates camera aesthetics, seamlessly weaving elegance in class and competitive features together. Available in end-June, retail customers can purchase this limited edition OLYMPUS OM-D E-M10 camera kit in three colour variations – orange, green and black at S$1,388 (single lens 14-42mm) exclusively from Olympus’ online store at www.shopatolympus.com.sg.
Olympus Imaging Singapore Pte. Ltd. is a subsidiary of Olympus Corporation, headquartered in Japan. Olympus Imaging Singapore Pte. Ltd. is responsible for the marketing and distribution of Olympus consumer products in Singapore.
The Olympus consumer range encompasses still and video imaging products, binoculars and digital audio recorders. Your Vision, Our Future.