Leica Camera AG, Solms, is pleased to present a new special edition in the Leica X range - the Leica X2 »Edition Paul Smith«. Paul Smith, the international fashion designer and entrepreneur, is the creative mind behind its flamboyant looks. Smith is regarded as one of the UK’s most successful designers and is famous for his use of bright and lively colours in his collections. The Leica X2 »Edition Paul Smith« is an extraordinary camera model that unites digital technology ‘Made in Germany’ with extravagant styling from the world of fashion. This special edition is strictly limited to 1500 examples, and is likely to be considered as highly collectible by both Leica connoisseurs and lovers of exclusive lifestyle products.
A particularly striking feature of this special edition is the unusual combination of colours chosen by Paul Smith for the body of the Leica X2. The metal top plate of the camera is finished in dazzling bright orange. Here, only the dials on the top for setting the aperture and shutter speed maintain the familiar classic black design of the X2. A hand-drawn, engraved light bulb ‘doodle’, with which Paul Smith calls attention to the unusual pop-up flash on the top of the camera, is a further design highlight. In stark contrast to the orange of the top plate, the designer chose an eye-catching brilliant yellow for the metal base-plate of the Leica X2 »Edition Paul Smith«. This extravagant camera style makeover is rounded off by a premium natural cowhide leather finish in ‘Racing Green’. In addition to its own unique serial number, each camera also bears one of a series of consecutive limited edition numbers.
The special Leica X2 »Edition Paul Smith« set contains not only the beautifully-styled Leica X2, but also a selection of accessories that bear the unmistakeable mark of Paul Smith’s design. These include a carrying strap and a camera protector in taupe-coloured, premium calfskin. A lens cleaning cloth labelled ‘Paul Smith for Leica’ and a certificate of authenticity are further exclusive additions to the premium camera set. The special edition is presented in special packaging in coordinated colours, also created by the British fashion designer to complement the camera.
The Leica X2 »Edition Paul Smith« is scheduled to be available at selected authorised Leica dealers globally from October 2012.
The technical specifications of the Leica X2 of the »Edition Paul Smith« are identical to those of the standard camera model. For example, the camera features an APS-C-format, professional CMOS image sensor with 16.5 megapixels (effective 16.2 MP). In combination with a high-performance Leica Elmarit 24 mm f/2.8 ASPH. lens – a classic focal length for photojournalistic photography – it guarantees maximum image quality and superbly brilliant exposures. The camera’s profile is complemented by numerous setting options from full manual control to automatic functions and intuitive handling. All this, together with its elegant and stylish design, makes the Leica X2 the ideal premium-class compact camera for discerning photographers who wish to concentrate completely on their subjects and who appreciate creative and true-to-life pictures.
About Paul Smith
British-born Paul Smith has worked in the fashion industry for over 40 years and has long-since earned a reputation as an outstanding designer. His fashion collection, which he likes to describe as ‘classic with a twist’, is well known for its unique interpretations of typically British style. He is a master in the art of both recognising and setting trends. He opened his first store in 1970 and premiered the Paul Smith men’s collection under his own label in Paris in 1976. Today, numerous different collections bear the ‘Paul Smith’ label and are distributed in his own stores and in outlets in more then 75 countries.
About Leica Camera AG
Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception.
Leica Camera AG has its headquarters in Solms, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in UK, France, Japan, Singapore, Switzerland, South Korea, Italy and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.
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