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  • Panasonic GH3: The power of Cinema in your hands

    Panasonic is proud to introduce a new Digital Single Lens Mirrorless Camera - DMC-GH3 - its top-of-the-line GH series. The LUMIX GH3 is more than just a compact, lightweight camera. It is an attractive, top-of-the-line mirrorless single lens system camera that is tough enough to withstand the extreme conditions of heavy field use. With the introduction of the high-end LUMIX GH3, Panasonic will be able to provide more people with the experience of exploring the remarkable potential of the digital single lens mirrorless camera.



    panasonic gh3 back view with battery grip attached


    With the new Live MOS Sensor and Venus Engine, high-resolution images with minimum noise,are able to be achieved through high-speed, high-quality signal processing. Another prominent feature of the LUMIX GH3 is a tough body that is rugged enough to stand up to even professional use, through the construction of a magnesium alloy diecast body and an advanced splash / dustproof construction, with tight seals over the sections of the camera body.. Although the features of the LUMIX GH3 are a class above than other G Series models, it is still compact when compared with a SLR camera featuring equivalent performance and functions. A new control layout has been implemented on the body, with three dials on the front and back as well as single-function buttons. It also records still images consecutively at a rate of about 6 fps.

    The video recording capability, which is highly acclaimed in the GH2, now comes with more options in its format and bitrate to meet wide-ranging needs. It is packed with advanced technologies developed by Panasonic for its professional video creation. The LUMIX GH3 uses OLED displays both in its viewfinder and in the rear free-angle monitor.

    Panasonic has also developed optional accessories to expand the shooting experience of DMC-GH3. A splash/dustproof detachable battery grip DMW-BGGH3 for vertical viewing angle with integrated control buttons, an external TTL flash DMW-FL360L with wireless function and LED light for video recording, and last but not least, a brand new Stereo Shotgun microphone DMW-MS2. These accessories represent a first of their kind for Panasonic cameras.

    Panasonic also offers a full lineup of lenses that reinforce the LUMIX GH3. The LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035) is already on the market. In addition to this, Panasonic is introducing a new fast F2.8 telephoto zoom lens LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S. (H-HS35100) in conjunction with the LUMIX GH3. These two lenses achieve high resistance performance against splash and dust when combined with the LUMIX GH3.

    The LUMIX G lens lineup includes a variety of models with superb image rendering, such as Leica lenses and smooth, silent power zoom lenses suitable for video recording. *This is the largest lineup of interchangeable lenses for a digital single lens mirrorless camera*, and Panasonic will endeavor to develop and introduce new lenses with distinctive features.

    1. Delivering the highest ever picture quality with a new Live MOS sensor
    The DMC-GH3 realizes high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction - Panasonic’s range of high-grade lens and precision AF achieves high resolution photo images, lifelike image rendering is achieved through an optimal balance of resolution and noise reduction, while high precision auto exposure and white balance with live light metering results in faithful color reproduction.

    The newly developed 16.05 effective megapixels Live MOS sensor boasts wide dynamic range and high sensitivity image recording even at ISO 12800 or ISO 25600 in extended mode. The key point here was reducing noise, for which Panasonic focused on the following three areas: (1) minimizing noise in the sensor, (2) preventing sensor noise from entering the output signal, and (3) preventing noise from entering the signal processing circuit, power supply line and grounding line. To reduce noise, it is also important to design the power supply wiring and the signal wiring connected to the engine to be as close to the same length as possible. These measures not only suppress noise but also help to improve processing speed. Standard sensitivity is from ISO 200 to ISO 12800, but the user can set sensitivity to ISO 125 or ISO 25600 by using an extension function. The LPF (Low Pass Filter) has been also newly designed to minimize generation of moire while drawing maximum resolution of the image out of the sensor.

    The image processor Venus Engine is also refined to achieve superior noise reduction. With a combination of 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction), both bright area and dark area are faithfully reproduced with minimum noise across the entire focusing range in high sensitivity image recording.

    The built-in flash now features more power and flexibility, with GN12 equivalent (ISO 100 •m) / GN17 equivalent (ISO 200 •m) covering a 24mm wide angle of view. Synchronization for flash dimming and exposure compensation is available with adjustment of1/3EV, up to ±3EV. Manual control and a sync terminal are newly added for more versatile use of external flash.

    The DMC-GH3 also integrates HDR (High Dynamic Range) to cope with the extreme bright and dark contrast. Using an example to highlight the usage, in a surrounding with backlighting, consecutive photos are taken with different exposure levels and overlapped. Blown highlights and blocked shadows are then deleted and a single photo is composed. All processing is done in the background, so you can take your next shot without having to wait, ensuring that you don't miss a photo opportunity.

    Other practical shooting functions including Time Lapse Shot or Multiple Exposure are available on DMC-GH3. The electronic shutter with silent operation prevents pixel declination, which is undesirable in many instances, such as the photographing of commercial products.

    2. Awesome quality of video for unlimited expressions – versatile recording formats, bitrate and frame rates
    Panasonic defies the conventional boundaries of a consumer digital camera, elevating the potential
    of video recording capability even higher. Users can freely choose between the different formats from AVCHD, AVCHD Progressive, MP4 or MOV with frame rates at 60p(NTSC)/50p(PAL), 30p(NTSC)/25p(PAL) or 24p according to the usage*. The DMC-GH3 is capable of recording ultra high bitrate video at 72 Mbps (ALL-Intra) or 50 Mbps (IPB).

    The DMC-GH3 is also capable of recording videos continuously for an unlimited time**.Heat generated during long continuous recording can cause problems. It not only affects internal components but can also degrade image quality. Effective thermal diffusion is an essential design challenge. By drawing on the expertise accumulated through its many years of developing camcorders, Panasonic has revamped and redesigned the electronic parts arrangement and internal structure to achieve the optimum layout, hence eliminating heat problems in the LUMIX GH3.

    When recording the video in MOV, AVCHD Progressive and AVCHD, the DMC-GH3 automatically generates multiple seamless files for continuous recording. During playback, the AVCHD Progressive / AVCHD files are reproduced with seamless, interruption-free continuity. The DMC-GH3 also embeds SMPTE-compliant Time Code either in Rec Run or Free Run count-up methods, which makes it easy to synchronize the multiple video footage or sound source in the post production workflow. Time Code Value can be started at any point of [Reset], [Manual Input] and [Current Time]. Drop frame or Non Drop Frame time code is selectable***.

    For high quality sound recording, DMC-GH3 adopts Dolby Digital® for AVCHD Progressive /AVCHD videos and linear PCM(LPCM) for non-compressed video recorded in MOV. In addition to the built-in stereo microphone, the DMC-GH3 is equipped with two 3.5mm terminals for external microphone and headphone to comply with serious sound recording.

    The DMC-GH3 also features Creative Video mode: Exposure mode and Slow/Fast-Motion mode. In the Exposure mode, four manual video modes are available: Program AE / Aperture-Priority / Shutter-Priority / Manual Exposure can be selected and they will faithfully reflect your shooting intent, giving you a wide range of video images. The Slow/Fast-Motion mode enables slow-motion (40% / 48% / 80%) and fast–motion (160% / 200% / 300%), all in Full-HD.

    Not only full-time AF, AF Tracking and Face Recognition AF are also available. The Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing the subject, the focus is shifted to it and let it stand out to attract attention. They bring great ease and comfort to your video work, especially when mounting the LUMIX G lens with silent design. 60p(NTSC)/50p(PAL) video recording is not available in AVCHD and MP4 video recording. **In the model for PAL areas, motion image can be recorded in 29 min 59 sec.
    ***Available in the model for NTSC regions.


    3. Intuitive response with nimble movement
    All cameras of LUMIX G adopt Contrast AF for its focus system. Compared with the Phase difference system AF, the Contrast AF boasts higher accuracy especially in shooting with bright lens with small F value. The DMC-GH3 features ultra-high-speed Light Speed AF, making it possible to capture even fast-moving subjects clearly. With the advanced Contrast AF system in DMC-GH3, the accuracy and the speed of the auto focusing excels by far comparing with high-end DSLRs with Phase difference AF. The camera and the lens exchange digital signals at 240 fps to minimize the time needed to focus. Together with the quick start-up and short release time lag, the DMC-GH3 enable photographers to capture fleeting shooting opportunities.

    The DMC-GH3 boasts high-precision, high-speed dual OLED (Organic Light-Emitting Diode) displays for LVF (Live View Finder) and rear monitor. Increasing the resolution of display area to 1,744K-dot equivalent, the new 16:9 Wide Screen LVF boasts approx.1.34x / 0.67x (35mm camera equiv.) magnification and 100% field of view with eyepoint of approximately 21 mm. By adopting the OLED display, the display time lag is minimized dramatically compared with the predecessor DMC-GH2. The image output between the LVF and the rear monitor is switched automatically with the eye sensor on the LVF, which features options of sensitivity - high, low and off - to reduce false operation during touching on the rear monitor.

    The 3.0-inch 614K-dot free-angle OLED rear monitor (3:2 aspect) with wide-viewing angle rotates 180°to the side and tilts 270°up and down, offering approx. 100% of field of view. The OLED rear monitor adopts static touch controls for smooth operation either in shooting or in playback.

    The DMC-GH3 captures moving subject clearly with the burst shooting at 6 fps in full resolution(max. 18 consecutive shots of RAW+JPEG) and 20 fps in 4-megapxel recording using an electronic shutter(max. 80 consecutive shots of JPEG).

    The DMC-GH3 comes with Level Gauge which lets the camera detect the horizontal/vertical angle of view with its internal level working with the acceleration sensor. Photos shot in a portrait aspect will be automatically displayed vertically.
    panasonic GH3 top view

    4. Superb controllability and rugged design
    Panasonic developed DMC-GH3 in pursuit of the shooting style that lets users hold the camera tight looking into the viewfinder. As a result of this, the best-balanced body design has been achieved with the ergonomic grip and optimum layout of control buttons and dials. Each button has a single function to allow intuitive operation. Major controls such as shutter speed, exposure compensation, ISO and white balance settings can be quickly adjusted with the front/rear dials and rear jog dial. Users can customize a total of 7 function buttons (5 physical fn buttons and 2 touch menu fn tab) by allotting a function they use often. The control panel is fully redesigned for a more intuitive operation. Using the LUMIX G first detachable battery grip with integrated controls for vertical shooting angle, the user can operate the dials and buttons easily in virtually the same way as when shooting in the horizontal angle of view.
    It incorporates a sliding mechanism that raises the flash to its operating position. Panasonic has taken thorough measures to prevent the entry of dust and water from this section. There are also splash/dust-proof interchangeable lenses (LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. and LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S.) and the new Battery Grip DMW-BGGH3 to secure its high resistance.

    5. A variety of interfaces
    The DMC-GH3 comes with a variety of connection terminals for more flexible shooting options. The newly added 3.5mm microphone jack allows high quality audio recording using an external microphone. It also comes with a 3.5mm headphone jack, enabling the monitoring of the recording audio while shooting video real-time. The DMC-GH3 is also capable of real-time image output not only on the OLED display (LVF or the rear monitor) but also on the external monitor via an optional HDMI mini cable simultaneously while recording video. It is suitable for the professional video making that requires serious monitoring of the imageries. Users can choose to output only the recording content or the content with the setting menus individually depending on the display.

    In addition, the DMC-GH3 complies with remote control with optional Remote Shutter DMW-RSL1 and AV output (Audio 2ch, Composite).

    The compatibility with the UHS-I (Ultra High Speed I) SDXC/SDHC Memory Card allows faster data writing even in RAW recording mode.


    6. Wireless connectivity via Wi-Fi
    The DMC-GH3 integrates a built-in Wi-Fi® module for wireless connectivity (IEEE 802.11 b/g/n) to
    expand shooting possibility. A smartphone or a tablet can be used as a remote controller and a remote monitor. What the camera is seeing is displayed live smoothly on the smartphone/tablet and it is possible to set various controls including focus setting, exposure compensation, ISO, WB and Photo Style in addition to shutter release via live view using Wi-Fi

    After shooting, images even including a RAW file can be transferred to a smartphone or tablet directly right on the spot. Users can choose to upload images to the LUMIX CLUB Cloud Sync. Service via Wi-Fi- tethering and to send them to DLNA(Digital Living Network Alliance) -compliant AV equipment via a wireless router at home. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone/tablet. All these flexible shooting / browsing / sharing style are made possible with the DMC-GH3 and Panasonic's dedicated application software “LUMIX LINK” for Android / iOS smartphones.

    Archiving images is troublesome as they increase but users can do it wirelessly with the DMC-GH3. Also, users can save precious record of memories to the Panasonic's exclusive “LUMIX CLUB Cloud Sync. Service”. In this cloud service, a personal folder is allocated to DMC-GH3 users to upload image data anytime to transfer the image saved at this space to FacebookTM, FlickrTM, PicasaTM, TwitterTM or YouTubeTM. With the LUMIX CLUB Cloud Sync. Service, not only full-resolution photos but also HD quality


    The new LUMIX GH3 is tough enough to withstand even heavy field usage. The main structural features of the LUMIX GH3 are its magnesium alloy diecast frame and a splash / dustproof construction.


    Like previous models, the LUMIX GH3 has many moving parts, such as the free-angle OLED rear monitor. Thus, ensuring a high level of splash / dust resistance was not an easy task. In particular, careful attention was given to the popup flash. To prevent vignetting caused by the lens, the popup flash videos can be synchronized among the compliant electronic devices you are using (e.g. PC, smartphone and AV equipment) or transferred to the web services as you like. The Wi-Fi function also allows playback of images on the DLNA-compliant VIERA HDTV for viewing in private or public*.
    *The wireless access point (router) is required.


    7. Creative Expression
    The DMC-GH3 incorporates Photo Style and Creative Control for more unique expression tailored for the photographer.

    With the Photo Style, users can manually choose from 6 color types to get even more detailed image settings, or to match the shooting situation. In addition, the contrast, sharpness, saturation or noise reduction for each mode parameter can be customized in 11 steps and stored in memory. In Custom Mode, finely customized settings can be stored for easy recall and use.

    The Creative Control offers a freedom of expression to users to make their images even more impressive. A total of 14 filters are available - Expressive, Retro, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter and One Point Color. Most of the filters can be used in video recording, too. With the new GUI and menu tabs, switching filter effect is extremely easy and is possible to preview via the Live View. Effect parameter, defocusing area and exposure compensation are also adjustable.

    8. Rich options for further expandability

    The Micro Four Thirds System products are joining today's Four Thirds System products to provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GH3 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. This gives the user access to the unlimited number of lens properties. Also, the LUMIX DMC-GH3 offers a wide variety of options to choose from to match every shooting situation and shooting style.

    New Battery Grip DMW-BGGH3
    The ergonomically designed Battery Grip DMW-BGGH3 gives DMC-GH3 longer battery life of more than 1,000 pictures*. It offers comfortable grip and easy handling even in vertical shooting. The three dedicated buttons for exposure, ISO and WB are equipped on the battery grip as well, together with the release button and the front/rear dials, allowing the DMC-GH3 to be used just in the same way be it horizontally or vertically. The battery grip is also designed to be dust/splash-proof.
    *When using LVF and the battery inside the body is also used.

    New External Microphone DMW-MS2
    The new plug-in power type External Microphone DMW-MS2 with windjammer enables high quality audio recording. Directional control Stereo/ Shotgun is switchable in the menu. The microphone holder is designed with vibration absorption mechanism. This advanced external mic suppresses the camera's motor noise and handling noise, to capture the sound that you're aiming for.

    New External Flash DMW-FL360L

    The new GN36( ISO100・m) flash complies with useful bounce lighting. A wireless capability is handy for multiple-flash shooting. The LED light is especially useful for video shooting. Charging is fast at only about 2 seconds, to provide comfortable and easy flash shots.

    "AVCHD Progressive", "AVCHD", the "AVCHD Progressive" Logo and the "AVCHD" Logo are trademarks of Panasonic Corporation and Sony Corporation.
    Dolby and the double-D symbol are trademarks of Dolby Laboratories.
    HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
    All other company and product names are trademarks of their respective corporations.
    This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
    Some accessories are not available in some countries.
    The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
    Design and specifications are subject to change without notice.
    This article was originally published in forum thread: Panasonic GH3: The power of Cinema in your hands started by Zeus View original post

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